This ‘Gond Art inspired’ tree at Centre of Incubation, Innovation and Entrepreneurship (CIIE) encapsulates the broad vision of the Indian Institute of Management, Ahmedabad as reflected in its logo. It symbolizes the Institute’s commitment to nurture innovation driven entrepreneurial initiatives through its Centre for Innovation, Incubation and Entrepreneurship (CIIE). The birds and icons depict the start-ups and their sectors respectively. Conceptualized by a ceramic designer from Scotland and brought to life using the traditional Gond painting technique by artisans from the tribal areas of Madhya Pradesh, this Gond-Ceramic fusion is the result of a three month long DICRC-IIID Ahmedabad Innovation Fellowship Programme 2014 entitled ‘Narrative Ceramics’. This is a collaborative project by Design, Innovation and Craft Resource Centre (DICRC), CEPT University, Institute of Indian Interior Designers (IIID) Ahmedabad Chapter, CraftCanvas and ClayClub. In that sense the tree captures the spirit of collaboration as well.