The Everest story

The Everest story

Cient: Everest Industries, Noida The wall graphics at Everest Industries’ new corporate HQ required us to portray their heritage, growth journey & vision. Existing interiors had an exposed, industrial look and we had to retain a similar language while using their signature product, Fibre Cement Board (FCB) with certain leeway in experimenting with ways of using this board. The location was composed of a break-out space in the middle that led to the 4 main departments on the sides. Our installation which was permanent in nature ran across all the sides of the break-out area, along the glass cubicles and entrance areas of the departments. ompany’s story was metaphorically linked to Narmada Parikrama starting with first factory in Kymore, MP to the newest at Dahej, Gujarat. Elements created from tangram shapes (inspired from roofing profile) and a hand-painted river by traditional Gond artisans blended geometry with fluidity. An experimental method of printing on FCB was used. Read more

Medium

Mix media of printing on fibre cement board, vinyl stickers and CNC cutting

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